Marketing destination travel has become increasingly difficult in
recent years. In the past, hospitality brands regularly advertised in
newspapers and magazines and on television, hoping to reach maybe one in
a million.
Related: How One Entrepreneur Grew a Global Business From Her Facebook Friends
But
recent trends have encouraged travel businesses to pursue more
personalized marketing methods. Smart destination-travel providers now
leverage loyalty programs, customized experiences and technology to
drive additional bookings, return visits and sales.
To build a successful business, here are 10 things marketers can learn from some of those popular travel brands.
1. Recognize the phenomenon of the 'invisible guest.'
Many
travelers want the option to move their arrangements entirely to
online, from booking to check-out, and everything in between. Of all
travel arrangements,
57 percent are booked online;
plus, 65 percent of same-day hotel reservations are made via
smartphone. That scenario is ideal for travel customers who seek to
enjoy their vacations, yet want to eliminate unnecessary face-to-face
contact with agents or booking representatives.A majority of shoppers -- in any industry -- prefer the do-it-yourself approach to purchasing.
Complete Reading of all 10 at:
http://www.entrepreneur.com/article/250395
And Travel to the Top 10 Cities in the US:
http://travel-all-the-world.blogspot.com
